You already know about influencer marketing and, um, the Kardashians. But, what about tools such as GrooveJar and Almighty Press?
Content personalization, video marketing and user-generated content are trends to watch.
Content-marketing is the most powerful engine driving sales, but few businesses have a plan.
Here are the four steps to platform domination.
The Microsoft founder’s prediction definitely came true.
Understanding your potential customers will ultimately make them paying customers.
Finding or creating the right images to illustrate your brand’s story can be just as much work as crafting your message.
You know content is king, and you know you can get images readily online. You probably don’t know how many ways this can lead to an unfriendly letter from a lawyer.
I want what I want, and I want it now. Even if I will be disappointed with it later.
As a strategy, content marketing is anything but quick — but that doesn’t mean you can’t see small ROI improvements early on.